For businesses operating in a highly competitive market such as Israel, a strong marketing campaign promoting brand awareness and lead generation is a vital piece in the puzzle.
With the broad scope of possibilities available today, from traditional offline campaigns to the huge array of targeted online promotion and advertising opportunities - a creative marketing agency is key to ensuring your investment attracts the right attention.
Israel attracts a disproportionate amount of investment when measured against its short history and small size. However, it's clear to see why so many investors identify Israel - with its innovative mindset, leading economy (and first-line access to cutting-edge technologies), as the best place for their businesses to grow.
Here are 3 marketing partners with very different personalities:
Tross
Based in Tel Aviv, Tross pride themselves on only working with companies they themselves believe in; serious businesses with excellent products.
They boast an unrivalled data-driven approach to campaign management and performance advertising, striking a young and dynamic balance between the tech and creative energy Israel is known for.
They use the 360-campaign management method meaning they plan every aspect of your campaign from strategy through to pricing, number crunching to creative messaging and stunning performance advertising.
Invest in Israel
Invest in Israel is a foreign, direct investment enterprise of the Israeli Ministry of Economy &Industry. The Foreign Investments & Industrial Cooperation Authority is an integrative body within the Israeli government that promotes local investment potential to foreign investors.
Their advantageous vantage point makes them the ideal match-making partners, linking investors to opportunity, innovators to facilitators and bringing the prospect of profit into fruition.
Invest in Israel works with hundreds of the leading multi-nationals and help facilitate the global awareness of innovative discoveries, goods and services.
Arteo
Arteo describe themselves as the high-tech marketing agency, marrying the very latest in new tech-based strategies with creative branding and inspired solutions for high-tech companies.
A vibrant company, their technology department is comprised of experts from leading high-tech companies. Their approach starts by understanding the nuts and bolts of the product, while the creative department - supported by a talented team drawn from the best ad agencies - get to work at skillfully crafting your voice.
Their client list speaks volumes; Valens, Cato, Cloudify, Amdocs, NICE, eBay, to name just a few.
While investors need marketing companies to promote their business, choosing a company that can easily understand your companies ethos and has the right experience in your field is key.
Thankfully, start-up nation is full to brimming with scales of choice.